Consultancy in action

with hard work on the road to success

As an experienced Executive with several organisations, I specialise in guiding organisations towards growth and success on both a personal and business level.

Throughout my career, I have achieved impressive results and added value to several companies. In my various roles, I was responsible for managing regions. I built P&L plans, analysed market data and documented investment plans and commercial plans for mergers and acquisitions. I also led changes in mergers and acquisitions and managed managers and directors in day-to-day operations.

I have walked enough kilometres and suffered both literal and figurative scars, which certainly help in my role as a discussion partner.

My values

Integriteit

As an adviser, I attach great importance to integrity. It is an essential element within a corporate culture. It builds trust between people and groups, encourages openness and honesty. Integrity contributes to a healthy work culture and encourages cooperation and productivity.

Respect

As an advisor, I stress the importance of respecting employees within organisations. Respect fosters a positive working environment, where employees feel valued, are motivated and work more productively. Listening to ideas and concerns, honest communication and recognition of commitment contribute to a strong team and retention of talent.

Transparency

As an advisor, I stress the importance of transparency within organisations. A transparent approach fosters trust among employees and stakeholders, improves communication and strengthens corporate culture. It encourages fair decision-making and ensures the healthy and sustainable growth of the organisation.

EXPERIENCED AND HANDS-ON

My more than 25 years of experience in both Scale-Ups and enterprise companies give me a keen analytical ability and strategic insight, allowing me to ask the right questions to get to the heart of challenges.

Together with you, I create an effective roadmap and guide you step by step to success. I believe in a hands-on approach and working with you and your team to implement change and achieve results.

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NOT WORDS, BUT ACTIONS

I advise not only in words, but more importantly in actions. Together, activate the strategic vision into smart objectives and embed them in the overall business process with all relevant teams to ensure long-term growth.

Are you looking for an Executive Advisor who is not afraid to roll up his sleeves and work with you to achieve your personal and business goals? If so, I am the partner you need. Let’s walk the path to growth together

1+
years of experience
1+
Companies
1+
different industries
1+
different countries
1988 the journey starts

Sales Engineer @ AKAM

After my studies in Marketing and IT and after my army service as a KRO, the start of my career. Building a B2B channel in Brussels and Wallonia on a freelance basis, purely on commission. Akam was a distributor in computer network software.
Opening the phone book and calling for appointments!

Expending the skillset

Division Manager @ Inelco

Here I was Division Manager for the kablering & active network components division. Later, I was also joined by the Intel PC division.

First Start-up experience

Co-founder @ Azlan

My first steps in start-up and my first M&A experience. We started with 4 people, acquired AKAM and 4 years later were successfully operating with 105 people in 3 divisions ; distribution, outsourcing and training.

Entering the Big Leaque

Managing Director @ Comstor

My second start-up, M&A experience and first steps into European work. Comstor was a distributor for Cisco equipment. Started with 7 people. After 4 years, we were market leader with 80% market share and after an acquisition, we were 54 people.
I was also a board member on the European board.

International focus

Strategic Director @Tech Data - Azlan EMEA

Here, we worked with a team of 5 people on strategic plans and their conversion to implementation in 18 countries. I myself was responsible for building out a unified sales model in 18 countries and the turnaround liaison for IT for the system adaptations required for this. Several acquisitions were made and we handled them successfully. We grew from €500M to €3.6B in 7 years. Half organically, half through acquisitions.

Driving growth

Country Manager @Lenovo

Here I did day-to-day management for both the channel (SMB) and enterprise and mid-market business. We also split off Lenovo Belgium from the Netherlands, set up a TAM team in Barcelona and integrated the server business.
Our market shares for commercial business went from 11% to 16%, Enterprise from 13% to 32% and the server business to 16%.

Change Management

Regional Director Benelux & France @ Sophos

Sophos is a cyber security software manufacturer in rapid growth. Here, re-organisation was needed to scale that growth. The shift to SaaS was also important here. The SaaS business has grown from €600K ARR to €2600K ARR in 3 years with 46% of our resellers converted. The team grew from 18 to 32 people at this time with results above plan.
This is where I first set up the Smarketing concept.

Smarketing

Regional Vice President West @ Nuvias Group

Nuvias is a distributor in Cyber Security. I was responsible for Benelux, France and the Nordics. Here we also made an acquisition and investigated more possible acquisitions. Here too, the Smarketing concept was set up with exceptional results. 68% growth (organic, 43% overall) in the first six months. The plan was 32% growth.