Why it is important, more than ever, that sales and marketing work closely together
Smarketing, the fusion of sales and marketing, is crucial as the buyer’s journey evolves. Originating around 2000, it initially aligned creative campaigns with sales strategies. Now, marketing influences 75% of the sales cycle, guiding informed buyers through research. Modern collaboration involves marketing’s information provision and sales engagement, enhancing the seamless buyer’s journey. Unified platforms and feedback loops are vital for effective smarketing, ensuring adaptability to changing customer needs and technological advancements for sustained business success.
Erik Farine